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Christmas Tree of Joy

Contact Sari Cuming, Marketing Manager - sari.cuming@db.com
Source White Knight Public Relations
Location Guernsey
Date 22 November 2005

THE future of the Rotary Christmas Tree of Joy has been secured with a five-year sponsorship agreement from Cable & Wireless and Deutsche Bank.

And this year advances a long and much-loved island tradition as the SeaGuernsey Mast becomes the basis of the tree with an elegant and innovative lighting spectacle. Had the original Christmas Tree of Joy been placed on the St Julian’s Avenue Roundabout, the SeaGuernsey Mast would have dwarfed it so organisers at Rotary have worked with their sponsors to transform the site and ensure it remains an attractive icon for the festive season.

‘The Christmas Tree of Joy has always been an expression of the various charity initiatives that Rotary carries out at this time of year,’ said Terry Ferbrache of Rotary. ‘This was something we did not want to lose so Cable & Wireless, Deutsche Bank and Rotary have taken the idea forward to create a magical and iconic image in the heart of St Peter Port. Rather than being an obstacle, the SeaGuernsey Mast has created an opportunity.’

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